BlackBerry’s Business Model
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The three-day blackout earlier this month cast a dark shadow over RIM, but the BlackBerry manufacturer had been in trouble long before a server in Slough decided to take the day off.
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As recent as May 2010 BlackBerry manufacturer Research in Motion (RIM) commanded more than 40 per cent of the US smartphone market, with Google’s Android sitting at less than 15 per cent; Apple accounted for 25 per cent.
Just one year later, in May 2011, RIM’s share of the US market had tumbled, from over 40 per cent to slightly below Apple at 25 per cent; during the same period Android had seen dramatic growth, climbing from below 15 per cent to almost 40 per cent.
In the aftermath of the London riots in August the BlackBerry Messenger (BBM) network was partly blamed, as it was believed that rioters were coordinating attacks over the messaging system. Calls were made for BBM – and all mobile phone networks – to be shut down during times of national crisis. BlackBerry was asked to hand over data logs of messages sent over BBM – the company declined.
But it was the data outage starting on October 10 that caused ‘HMS BlackBerry’ to crash into the rocks. Users lost their data connection to RIM’s servers, meaning that internet and email could not be accessed, and BlackBerry Messenger could not be used.
Some useful references..
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Business telephone system
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